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Data privacy

Einhell Germany AG is responsible for data protection on this website. Below you will find detailed information on the handling of your personal data and the protection of your privacy on the website.

Protecting your privacy when processing personal data and the security of all business data as well as comply with the requirements of the Federal Data Protection Act are very important to us, so we consider that all in our business processes.

Collection, processing and use of data when visiting the website of Einhell Germany

You may visit the web pages of Einhell Germany AG without need of providing personal data. On every visit to the web pages of Einhell Germany AG, the following access data without personal reference will be saved:

  • the IP address of the calling computer,
  • the date and time of access,
  • the name and URL of the accessed file,
  • the website from which the access is initiated,
  • the browser used by you and your computer's operating system

These data are collected without any action on your part and will be used solely for improving the services offered on the website of Einhell Germany AG as well as for internal statistical purposes. The IP address will be evaluated only in the event of attacks on the IT infrastructure of Einhell Germany AG as well as for statistical purposes.

Collection, processing and use of personal data for opening a customer account or for obtaining additional services

Personal data will only be collected if you voluntarily disclose such data when opening a customer account with us or for additional services offered by Einhell Germany AG (shop locator, competitions or contact form). For this purpose the web pages of Einhell Germany AG contain specific input masks advising which individual data will be collected, processed and used for the additional service. The data provided by you will be used without your explicit consent solely for the purpose of fulfilling the additional service concerned.

During the registration process, you also have the option to subscribe to get product information, newsletters or other promotional materials from the Einhell Germany AG or affiliated companies. Here you have always the opportunity to terminate this free service.

Transfer of personal data

Personal data collected by Einhell Germany AG will be used and processed only to the extent admissible by law and will, to the extent necessary, be forwarded solely to the third parties specified in the following for the purposes mentioned herein:

  • Third-party companies who has to be involved for purchase-order processing, e.g.: logistics companies for shipping ordered goods to you, or to specialist companies for carrying out repairs or to credit card billing companies for processing payment transactions. Insofar as Einhell Germany AG uses the support of external service providers for the purposes of contract performance, such external service providers will likewise be obliged to compliance with the Federal Data Protection Laws and/or comparable data protection laws of other legal systems.
  • Linz University for quality control purposes of the services rendered by Einhell Germany AG. Einhell Germany AG, for the purpose of continually improving its services and purchase-order processing purposes, by necessity relies on having to monitor of its quality of services. For this purpose, Einhell Germany AG has exclusively commissioned Linz University, Department of Sales, Retail and Marketing, Altenbergerstrasse 69, 4040 Linz, Austria, with the conducting of product- and service-related surveys among its customers. If you have given your consent for your data to be used for this purpose within the scope of the data collection, you will for said purpose receive inquiries solely from said service provider. Linz University is obliged by contract to refrain from disclosing to third parties any customer data collected by Einhell Germany AG and communicated to us exclusively for that purpose.
  • Your personal data will not be disclosed to public or government authorities except in cases where Einhell Germany AG is or will be obliged by law, by government authorities, or by court order to share your personal data.

Use of own cookies

Several web pages of Einhell Germany AG use cookies to make visits to the website even more attractive and to permit the use of certain functions. Cookies are small text files which are saved on your computer. The majority of the cookies will be deleted automatically from your hard disk at the end of your browser session (so-called session cookies). Other cookies remain on your computer and enable us to recognize your computer during your next visit (so-called permanent cookies). The partner companies of Einhell Germany AG are not permitted to collect, process, or use personal data via Einhell Germany AG's website with the aid of cookies.

Usage of cookies through third parties for advertising purposes / Re-Targeting

In order to be able present you as our customer with interesting advertisements, we work together with agencies (so-called “third parties”) for online marketing measures.

This third party also collect data about your user behaviour by setting cookies, but also do not link these usage data to personal data. In order for you to also get interesting advertisements on other websites, the so-called Re-Targeting is thereby also used. Thereby data about your user behaviour on our website is stored on your computer through a cookie. If you then visit a website of our advertising partner, advertisements that match your stored user behaviour are shown. When using this technology you are completely anonymous.

You can also opt out of the collection and analysis of these user data through cookies from the third party by changing the settings of your web browser. Most of the current browsers hereby allow you to differentiate between first-party cookies and third party cookies.

Google Analytics

The website of Einhell Germany AG uses Google Analytics. As a web analytics service of Google Inc. ("Google") Google Analytics uses so-called "Cookies". Cookies are text files placed on your computer to help us analyze how users use your website. Most information generated by the cookie about users' access of the web presence of Einhell Germany AG will generally be transmitted to and stored by Google on servers in the United States. However, if IP anonymization was activated on the website of Einhell Germany AG, the IP address will first be truncated by Google within the member states of the European Union and the other contracting states of the treaty on the European Economic Area (EEA). To guarantee the anonymization (so called IP-masking), the Google Analytics code on the website of Einhell Germany AG was expanded by "gat._anonymizeIp ();".

Only in exceptional cases will the complete IP address be transmitted to a Google server in the U.S. and truncated there. Google will use this information by order and on behalf of Einhell Germany AG for the purpose of evaluating your use to the web pages of Einhell Germany AG, for compiling reports on the website activities, and for providing other services relating to website activity and internet usage to Einhell Germany AG. Google will not associate the IP address transmitted by your internet browser within the scope of Google Analytics with any other data held by Google.

You may refuse the installation of cookies by selecting the appropriate settings on your internet browser. However, please note that if you do this you may not be able to use the full functionality of this website. Additionally, you may prevent the sharing of the data generated by the cookie and related to your use of the website-related data, including the transmission of your IP address to Google and the processing of these data Google, by downloading the browser log-in available under the link and installing it.

There can also been set an opt-out cookie, which prevents future collection of your information while visiting the website of iSC GmbH: Deactivate Google Analytics

Find more information to the data privacy and the terms and conditions of Google Analytics under following link:

Right to information

The Einhell Germany AG uses security measures to protect your data managed by us against manipulation, loss, destruction or against access by unauthorized persons or unauthorized disclosure. Our security measures are in line with technological development constantly improving.


Your email address and, if applicable, your first name and last name will be used to send the newsletter. To ensure that no one else has subscribed to the newsletter and that you do not receive any unsolicited emails, you will receive a confirmation to the email address you have provided. To activate the subscription, you must click on the link contained in the email.

By registering for the newsletter, you expressly consent to the collection and use of your data by Einhell Germnay AG and its associated subsidiaries (iSC GmbH, kwb Germany GmbH). Your data will not be passed on to third parties.

The newsletter subscription includes information on offers, promotions, DIY projects and current company news.

Cancellation of the newsletter is possible at any time. You can use the link contained in the newsletter or write a letter to Einhell Germany AG, Wiesenweg 22, 94405 Landau a. d. Isar, Germany.

Point of contact for data privacy issues

For suggestions or complaints about the processing of your personal data, you may contact our Privacy Officer. If, despite our efforts to data correctness, incorrect information be stored, we will rectify it at your request.

It’s possible that the website of Einhell Germany AG contents links to websites of other providers that aren’t extended to this data privacy.

Under the Federal Data Protection Law you are entitled to obtain free-of-charge information on your stored data, and, where applicable, to have these data corrected, blocked, or deleted.

If you have any questions on the collection, processing or use of your personal data, or if you require information on your personal data or wish to have them corrected, blocked, or deleted, or if you wish to revoke any previously granted consents, please contact our data protection officer:


Einhell Germany AG
Wiesenweg 22
D-94405 Landau/Isar, Germany

Phone: +49 9951 942 176
Fax: +49 9951 1702